A Global Mindset Is A Must For Hip-Hop Artists In 2018
The marketing channels for music artists have changed over the years. To be more narrow, marketing for hip-hop artists is no longer the same as it was just two years ago. And guess what, it shouldn’t be either. Hip-Hop artists are far more independent and flexible like never before.
As of July 2017, Hip-Hop has surpassed Rock as the most popular genre of music. The power of the web, and this is no secret, has allowed the reach of rap music to travel much further than even the traditional radio station or hip-hop magazine. Kids in North Dakota are able today to stay as much in the know about Kendrick Lamar as some kid in Brooklyn. YouTube is at the forefront of being an amazing and dynamic destination to find new music from talented undiscovered artists. Justin Bieber, Ed Sheeran, The Weeknd and Alessia Cara are some of the popular names that used the second largest search engine to propel their early marketing efforts.
The game has changed, and honestly, every artist should start asking themselves: why in this age of digital globalization do I need to expose my brand and image all over the web to various music and streaming websites when I could be making more money controlling my own brand on my own website? A traditional way of thinking for marketing music artists on the web is to have music on many websites and do many interviews but that idea is only one piece of the pie. Nobody can curate your brand better than you, so why let money slip away by letting another website or entity capitalize off your work and brand?
Search engine marketing (SEM), search engine optimization (SEO), user experience design (UX), and user interface design (UI) are the tools that every aspiring and established hip-hop artist has to have on this digital playing field. Having a Digital Marketer that possess the skills necessary to not only manage your Social Media Marketing (SMM) and content management is key, but if they can also build your website, optimize through SEO, can make your website fun and easy to navigate, and can utilize the effectiveness of SEM, you’re now running a business. Fundamentally, if all these tools are used effectively, measuring success through analytics sizes up your progress.
By no mean is this meant to be a repudiation of the significance of music and streaming websites, but artists must understand that they have way more power now to be their own institution for news, music and influence. The beauty of the web is that it allows tremendous potential even for those with limited budgets. If you have Internet and can get a website up, you’re now apart of a global community. Your music can reach Japan, Australia, Africa and the UK. Treat your brand like a business by thinking globally.
I’m open to discussion for any thoughts and comments pertaining to this write up. Please keep it professional and no profanity.
– Seneca “The Beast” Doss