Maya Entertainment acquires rights to new film starring Daddy Yankee
PR – Maya Entertainment has acquired the U.S. theatrical and DVD rights to TALENTO DE BARRIO, starring the charismatic reggaeton superstar Daddy Yankee. The film will open on September 19 in New York, Miami, Chicago, Philadelphia and Los Angeles. In its first week of release in Puerto Rico l00,000 people came to see the film, making it the top attendance of any film made on the island.
TALENTO DE BARRIO tells the story of Edgar Dinero (Daddy Yankee), an angry young man from the slums of Puerto Rico who gets tangled between the thug life of his neighborhood and the beat of his barrio. On that path Edgar encounters disruption among his crewmen while falling in love with an uptown girl, from whom he must conceal his ties with the violent barrio underworld. Edgar may run, but he can’t hide from the corrupt cops and the full-blown turf war amongst his men. Soon enough Edgar is faced with two choices: die as the Boss of the underworld or live as the King of Reggaetón.
The acquisition of the film was negotiated by Kevin Benson along with Jose Martinez, Jr. for Maya Entertainment, and Edwin Prado, attorney with George Rivera, representing Pichaera Records
“We are excited for the opportunity to work with Daddy Yankee, such an innovative recording artist and now a movie star,” said Kevin Benson who heads up New Business Development for Maya Entertainment and who brokered the deal.
“Maya Entertainment is a company that passionately believes in Latino films. They identify the smart strategy to position films, creating excitement and bringing quality to the marketplace.” George Rivera, writer and producer.
In addition to having the leading role in the film, Daddy Yankee has recorded and produced the movie’s soundtrack. The current single off of the album, entitled, “Pose” sat in the number one spot on the Latin Rhythm Airplay charts for 10 consecutive weeks. Daddy Yankee is credited with doing more than any other artists to establish reggaetón as a marketable music style. His album, “El Cartel: The Big Boss” received Billboard’s prestigious “Album of the Year Award,” and Time Magazine named Daddy Yankee one of the “100 Most Influential People in the World.”